Saddington Baynes - Engagement Insights®

“Did you know that 95% of consumer decisions are made subconsciously? Or that emotional campaigns are more than twice as likely to generate very high ROI?

Traditional research works by asking people questions. Because the brain thinks about those questions, responses are inevitably distorted by all sorts of influences. This makes it impossible to measure what people really think, and helps to explain why consumer behaviour is extremely difficult to predict.

Until now.

Imagine if you could measure and fine tune the emotional and visual impact of your campaign imagery during production and BEFORE it runs to ensure your creative is as effective as possible. In a world-first for a creative production studio, our unique Engagement Insights® service does exactly that.

We’ve partnered with leading Neuromarketing experts Thom Noble and Darren Bridger of Neurostrata to create a service that enables us to provide deep insights and predictive analytics about consumer perception by measuring the visual impact, emotional engagement and fit-to-brand of campaign imagery.

Saddington Baynes's portfolio

Engagement Insights® allows you to measure emotional response at a subconscious level without directly questioning the respondent.

This means responses are unbiased and genuine – and this allows us to understand how even subtle differences to visual treatments can trigger different emotional responses. And we can produce and share rich, robust insights in just a few days. For years, we’ve taken pride in knowing we make your creative as impactful as it could possibly be. Now we can guarantee it.

Engagement Insights® is part of our DNA. It backs up our gut instinct and helps us to fine tune every project, without charge (unless, of course, you choose to opt out).

If you’d like to know more get in touch. CEO Chris Christodoulou would love to share our secret sauce and help you and your team ‘get emotional’.”

Saddington Baynes

Salamagica for Penguin Random House

You wouldn’t want to miss this beautiful series of matte paintings by Salamagica promoting Alfaguara Audiobooks.

Salamagica's portfolio

  • Agency Prelim Young & Rubicam Chile
  • Client Penguin Random House

Zombie Studio for Brooks

A fantastic collaboration between Zombie Studio and Romeu & Julieta.

The characters are real people, first 3d scanned and then transferred into a digital environment. Romue & Julieta were behind the scanning and texturing process and Zombie studio worked on the final render and composition.

Their hard work payed off by winning a Bronze at the Sports Clio Awards!

Zombie Studio's portfolio

  • Agency Leo Burnet Chicago
  • Client Brooks

Analog Digital & Atelier Martini for Three Mobile

In Three’s latest campaign, the world is a giant ball pool, a never-ending sea of multi-coloured plastic balls. Have a look at the motion video from Three’s campaign.

Together with Atelier Martini we’ve been responsible for the creation and production of the stills part of the campaign.

Atelier Martini's portfolio

  • Agency Boys & Girls, Dublin
  • Client Three Mobile

Adrian & Gidi for Fanta Flavorland - rebranding campaign.

The Fanta relaunch is about the fruitiest, boldest, and most vibrant taste out there and those images definitely do it justice.

Phenomenal craft work by Adrian & Gidi!

  • Client Fanta

Adrian & Gidi's portfolio

Platinum's work on the cover of a special edition Lurzer's Archive!

“The Forest Never Dies Alone” is the message behind these two powerful images.

The illustrations have caused so much impact that Lurzer’s Archive selected it for the cover of a special edition ARCHIVE issue.

Well done Platinum!

Platinum's portfolio

  • Agency DPZ&T Sao Paulo
  • Client SOS Mata Atlântica Foundation
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