Our latest Swiss production with Simon Danaher and Havas Switzerland for the Pro Mente Sana foundation.
According to a study, 20% of respondents said that they are currently in a prolonged emotional low. Two-thirds have at least experienced periods in which they have not been well for a long time. The Pro Mente Sana Foundation wants to counteract this with a re-launch of their well-tried “How are you?” campaign and encourage the Swiss to speak more openly about their mental health.
Fun fact – The “Wie geht’s dir” sculpture is not only a virtual object, but it also exists in the real world, displayed in public spaces. (3D Sculpture by Goldschnitt)
Find out more on persoenlich.com
- Client Pro Mente Sana
- Agency Havas Switzerland
- Creative Direction Patrick Beeli
- Art Direction Willi Oberhänsli
- Art Buying Ilonka Galliard
- Photography Schaub Stierli
- 3D/CGI Simon Danaher
- Post-production Iza Zembrzuska