The project by Peter Tarka & JVG was awarded with 2 Lions at this years Cannes Lions 2018. – winning a Silver in “Art Direction/Design” & Bronze in “Use of Social Platforms” category.
YOOX is an online retailer for luxury brands.
The Most Exclusive Collections is made up of one-of luxury items from YOOX, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3d contraptions.
There’s no re-watching and no searching on YOOX.com – once it’s gone, it’s gone.
- Client YOOX (YNAP Group)
- Client Google
- Illustration Peter Tarka
- Motion JVG
- Models Mateusz Krol & Peter Tarka