YOOX "The Most Exclusive" by Peter Tarka & JVG wins 2 Cannes Lions!

The project by Peter Tarka & JVG was awarded with 2 Lions at this years Cannes Lions 2018. – winning a Silver in “Art Direction/Design” & Bronze in “Use of Social Platforms” category.

YOOX is an online retailer for luxury brands.

The Most Exclusive Collections is made up of one-of luxury items from YOOX, available exclusively in YouTube pre-roll ads. Viewers have just 15 seconds to buy an item before it’s destroyed by a series of bizarre and beautiful animated 3d contraptions.

There’s no re-watching and no searching on YOOX.com – once it’s gone, it’s gone.

Peter Tarka's portfolio

  • Client YOOX (YNAP Group)
  • Client Google
  • Illustration Peter Tarka
  • Motion JVG
  • Models Mateusz Krol & Peter Tarka