Jason Hindley for McCafe
The idea behind the campaign is to highlight that McDonald’s only uses the finest grade Arabica beans from South and Central American Rainforest Alliance Certified farms. Basically, the best of South and Central America straight to your hand.
- Client: McDonald’s (McCafe)
- Agency: Leo Burnett
- Creative directors: Matt Lee and Pete Heyes
- Art director/copy writer: Steve Robertson/Blake Waters
- Agency producers: Emily Green/Sarah Ioannou
- Hand Painter: Guido Daniele